The messaging around social investment is very much about doing the right thing and speaks to those who want to do it because it is right to do good/values based. In order for this to become mainstream, maybe we also need to speak to those who will only invest because there will be serious consequences for their own self interest if they don’t. Think of those who are now taking climate change seriously because of concerns about climate refugees.

One thought on “Preaching to the unconverted

Leave a Reply

Your email address will not be published. Required fields are marked *