How do we improve public messaging on social investment? Doing the right thing and speaks only to those who want to do it because it is right to do good/values based. To become mainstream, maybe we also need to speak to those who will only invest because there will be serious consequences for their own self-interest if they don’t. Think of those who are now taking climate change seriously because of concerns about climate refugees.

 

Conversations for Change is a series of 5 discussions and challenges inspired by ideas put forth by delegates. Space is being reserved for both submitted sessions, as well as spur of the moment ideas.

One thought on “Preaching to the Unconverted – moving beyond the Guardian reader

Comments are closed.